They are by no means a tool for in-depth data analysis but they do break the monotony of quantitative metrics, ease the cumbersome task of scrutinizing big data manually to get an overview, and help you hold the attention of your audience. They allow you to break down an article, survey, or even comments driven insights from review forums to see which words were most frequently used.
Word clouds can extract key information from pages and pages of boring data, even large spreadsheets, to give you essential information at a glance. That’s why they are great for quick data reviews to get a synopsis of the content, such as from voice of the customer data. Word clouds are also a great way to summarize critical information from large texts for infographics, presentations, team discussions, live seminars, and a number of other applications.
Top word cloud generation tools can transform your insight visualizations with their creativity, and give them an edge.
